5 Reasons Why Your Business Needs a Responsive Website


There was a time when we used to have the only desktop for browsing or surfing. With the changing era, the number of people accessing the internet via smartphones, tablets & other mobile devices has risen significantly in the past few years. You do not have to be necessarily connected to the power supply to connect to the internet & this mobility has enabled users to be online, irrespective of place & time. And therefore, it becomes essentially important to have a responsive website.

What is a Responsive Website?

To put in in simple words, a responsive website is a website that requires a minimum of scrolling & resizing in order to be appropriately displayed on various devices, viz. – desktops, laptops, tablets, smartphones etc. The practice consists of a mix of flexible grids & layouts, images & an intelligent use of CSS media queries.

Features of a Responsive Website

1. Seamless Adjust To Fit The User’s Device

A perfect RWD (Responsive Web Design) will seamlessly get adjusted to fit the user’s screen to provide quality experience throughout the navigations. It requires minimum scrolling & almost no resizing of the pages, making the user experience smooth.

2. No Issue Of Media Display

Resizing the content is not the only part of responsive design, however, images, videos, moving texts or pictures etc. should also get resized & fitted properly on any type of device.

3. Reduce Your Website’s Page Loading Speed

Pages of the website might take longer to get loaded if browsed on smartphone or tablet. However, responsive design will allow the fast loading of pages irrespective of devices.

4. Smooth Navigation & Better User Experience

A website which allows the user to navigate smoothly through its pages is always preferred as it enhances the overall user experience. The ratio of visits & conversions can be remarkably increased by offering a self-explanatory website.

Benefits of Having a Responsive Website

1. Responsive Web Sites Get Boost in SERP

Recently, it has been seen that the world’s most popular search engine “Google” announced a mobile-friendly update to enhance the mobile user’s experience and favors responsive websites. When you have a responsive website, you do not need to have a mobile version for users who visit through mobiles. With only one strategic URL, you can serve your websites for multiple devices.

2. Less Maintenance & Fewer Efforts

You do not need to have a mobile-optimized version of the site or no requirement of having different versions of the site for different devices which can double your workload. Also, SEO has to be done separately on both a desktop website and mobile website. So here, you can focus on your responsive website completely to give more productive results for SEO.

3. Wide Exposure To Smart Phone & Tablet Audiences

A popular American global media measurement & analytics company, called ComScore, provides marketing data & analytics – according to which – In December 2015, desktop Internet use was down 9.5% compared with the previous year. In Jan 2016 it was down 7.6% the trend seems to be continued. While on the other hand, smartphones account 65% of digital media time and apps make up 56% of it. These statistics itself are explaining the tremendous benefit to be on a mobile platform & ultimately a responsive website.

4. More Selling & Ultimately More Conversion

Since, a huge number of visitors come to your site through smartphones, tablet, iPads etc., you will be able to showcase your products & services to every type of visitor. This will ultimately lead to the more inquiries on your portal for availing the services, which are likely to be converted for generating more revenue by selling more.

Now you know the importance of having a responsive website now it’s your turn take the Mobile friendly test now and know whether your website is responsive. If your site is not optimized for mobile devices, then you may need to take action. To make responsive sites require advanced HTML and CSS skills if you are familiar with these languages, then DIY else hire a professional web designer to do so.

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